- +27 67 230 7299
- sales@wagnbone.co.za
- Port Elizabeth, South Africa
FanDog is looking for its founding licensing partners: sports clubs, corporate brands, and retailers ready to claim an unoccupied category in pet retail. We are based in South Africa and actively seeking partners here, in the UK, and in every market where fans love their clubs as much as their dogs.
South Africa’s pet care market is worth R8 billion annually, growing toward R12.6 billion by 2032, yet nobody here currently offers officially licensed pet accessories for any major sports franchise, football club, or corporate brand. The same gap exists in most markets we have looked at. In the UK, a £7 billion pet retail market, branded merchandise for humans is a billion-pound business, but the equivalent shelf for dogs is effectively empty. FanDog was built as a manufacturing and licensing partner for the clubs and brands that want to be first into this space, in whichever market they move first.
All brand logos and trademarks depicted in product imagery are used for conceptual illustration purposes only and do not represent existing licensing agreements. FanDog is currently in the licensing application process.
Annual retail value today, growing toward R12.6 billion by 2032.
No officially licensed pet accessories brand operates at scale in South Africa, and the category is thinly populated almost everywhere else we have studied.
Rugby franchises, football clubs, cricket boards. Super Rugby sides through to Premier League clubs. Your fans already buy merchandise. FanDog puts your brand in a category they have never had access to.
Companies with recognisable logos and a customer base that skews toward pet owners. A unique branded merchandise opportunity, useful and visible in everyday life.
Pet specialist chains, big-box retailers, and independent groups across South Africa, the UK, and other English-language markets. Custom colourways and branding for retail exclusivity.
First movers get priority design attention, preferred commercial terms, and the benefit of being first to market in a space no one else has entered yet.
Licensing terms are confirmed between both parties, covering approved product types, territories, and commercial structure.
Our design team produces product mockups for your review. Nothing goes to production without your sign-off.
WagnBone manages all manufacturing, quality control, and packaging to agreed brand standards.
We handle retail distribution, e-commerce listings, and wholesale supply. Your brand travels with every product sold.
A licensing royalty is paid to your organisation on an agreed schedule. Zero manufacturing risk. Zero inventory commitment. Pure brand extension.
In South Africa alone, three of the largest retail groups have opened over 400 specialist pet stores in the past five years. In the UK, pet retail is a £7 billion market with the same appetite for licensed merchandise that sports apparel already enjoys. Online pet retail is growing at 25% per year globally. The brands and clubs that move first will define this category, in whichever market they move first.
If your brand has an audience and your audience includes pet owners, we would like to talk. Or email us directly at sales@wagnbone.co.za.
